The prepaid market:
Our Market
The mobile prepaid market accounts for more than 43 billion Rands in South Africa, and is growing rapidly.
Prepaid mobiles stand for the major part of growth in subscription rates Internationally - representing more
than 80 % of new subscriptions.
Distribution of Physical Vouchers
Mobile phone prepaid refill is most commonly distributed through physical vouchers (strips of paper, or card, with codes printed on top) that can be bought at different stores and sales locations. This form of distribution is quite costly - as much as 20% of the revenue goes to direct handling costs. Adding to that, the vouchers are a risky investment for the retailer since they represent monetary value. The potential of mobile phone prepaid refill lies in turning to electronic distribution in cooperation with operators and distributors. By managing this distribution electronically, safety risks and unnecessary handling charges can be eliminated. And with this new technique, e-vouchers can also be distributed to e.g. fast-food restaurants, cinemas and supermarkets.
Electronic Prepaid Services
Turning to electronic prepaid distribution, possibilities are virtually endless. Pre-payment is common in a number of business areas. Electronic prepaid airtime foregoes the necessity to order and hold airtime stock in the form of physical paper cards. It is a true virtual business-to-customer virtual system that delivers the pre-paid airtime solution to the retail environment. It provides fully integrated virtual ordering and delivery system that caters for virtual airtime products and can be totally automated and available 24 hours per day.
The system delivers virtual prepaid vouchers to the retail industry allowing you to electronically order products such as Telkom, MTN, Vodacom, Cell-C and Virgin Mobile pre-paid cards efficiently and accurately, and stock is delivered within approximately 60 seconds. Electronic Prepaid does it securely with sales tracking, stock control and user security. |
